For both our brand and our customers, jewelry is the star—everything else is merely an accessory. What ultimately remains with our customers is the jewelry itself. We value above all that customers cherish and use their purchased jewelry for many years. While maintaining this focus, we continuously improve and pursue environmental protection donations, recycled materials usage, and thorough factory quality management without compromising quality or price.

Factory Selection

When selecting factories, we compare finished samples. Rather than emphasizing temporary impressions right after purchase, we conduct wear tests to compare how scratches develop and how gold coloring changes over time. We specifically chose factories that excel in mirror finishing and clear film application.

Working Environment

Some factories pride themselves on operating without breaks, meaning workers have no holidays. However, DJ believes national holidays should be properly observed. Our current factory does not operate during holidays. Simultaneously, when in operation, they work with us through repeated prototyping to find the best solutions for challenging requests. In an industry where some products require years of trial and error, factories willing to stay committed until satisfaction is achieved are rare

Shipping and Delivery

While jewelry packaging tends to be luxurious, at DJ we keep it simple by placing jewelry in airtight ziplock bags inside 100% recycled paper boxes. We include only the minimum necessary instructions for the jewelry and one brand visual postcard, without adding catalogs or books. We've designed original cardboard packaging to avoid using disposable materials. The structure is sturdy enough to withstand external impacts and stacking. Its vertical opening design requires minimal tape for sealing. We use FSC-certified mixed paper for our cardboard. We minimize wrapping to avoid excessive packaging, operate without physical stores to prevent inventory disposal, and avoid excessive promotion. For gift boxes, we order only what's necessary and consider them sold out when depleted. All these processes reflect our belief that customers value quality and price most when selecting jewelry, and with just a touch of our brand's aesthetic, this becomes sufficiently attractive.