Founded in 2016, DAUGHTERS JEWELRY is a Japan-based, online-only jewelry brand built on the concept of “genuine jewelry that fits into everyday life.” Rather than overly ornate designs, we are committed to simple and refined forms, reliable quality, and fair pricing—offering jewelry that’s perfect for daily wear.

— "It all began as a humble attempt to give shape to a feeling." When the brand was first launched in 2016, we were driven by a desire to recreate the warmth and beauty of the jewelry worn by our grandparents, which had left a deep impression on us as children. This led to the development of brass necklaces and earrings.

As the brand gained attention, particularly on social media, we solidified our identity by focusing exclusively on Silver 925, known for its durability and shine. This shift allowed us to create jewelry that could be worn and cherished for years to come. During the COVID-19 pandemic, when masks became part of daily life, we introduced one-touch earrings that wouldn’t snag on hair or masks. Their balance of functionality and design quickly won wide support. We also adopted patented clip-on earrings that can be adjusted according to ear thickness, offering a comfortable fit. Our 14K jewelry, made with 58.5% pure gold, blends naturally with the skin while offering durability and a rich tone—capturing the essence of our brand philosophy by adding elegance and confidence to daily looks.

In addition to product quality, we are committed to sustainability across our production and distribution processes. This philosophy extends to our environmental and social initiatives. First, we use recycled silver. Mining new silver requires vast amounts of water and energy, making it highly taxing on the environment. Recycled silver, on the other hand, has the same purity and properties as newly mined silver thanks to advancements in refining technologies—and greatly reduces environmental impact. It also helps avoid the risks often associated with mining sites. Our cubic zirconia (CZ) diamonds offer exceptional brilliance and reflect light powerfully, making them nearly indistinguishable from real diamonds to the naked eye. As lab-grown stones, they contain no natural inclusions and shine with high clarity and purity. To minimize waste, we only include essential packaging and a care guide with each shipment—opting for simple, easy-to-dispose materials over excessive wrapping. In doing so, we also streamline the shipping process, making our services more efficient and sustainable. As a brand that values social responsibility, we continue to take steady steps forward.

Now in our tenth year, we’ve expanded internationally to markets such as Korea, Taiwan, China, and Singapore. Moving forward, we will continue to uphold our honest approach to craftsmanship while embracing a global perspective—delivering jewelry that will be loved for years to come. We hope to remain a quiet, luminous presence that gently accompanies your everyday life.